Years of experience in writing and editing have taught us that the number one thing we need to understand is who will be reading the finished product, and how you want them to respond.
Do the people you’re trying to reach have specialized knowledge of the subject at hand? Or are they generalists? Are you trying to influence people and shape their opinions about something, or are you trying to spur them to a particular action? Is your goal to educate, persuade, motivate or captivate?
Once we’ve understood your audience and your objectives, we make sure we understand your deadlines and budget.
Then we begin the writing or editing process. We believe the best communications products are based on extensive research, so we do that too. We welcome your feedback at every stage of the project.
We manage projects of all sizes, coordinating writers, editors, graphic designers and other contributors to make the job as straightforward as possible for you.